Job Description

Digital Marketing And Social Media Intern Fall 2025

Title: Digital Marketing And Social Media Intern

Supervisor: Marketing And Communications Coordinator/Performance Marketing Manager

Internship Timeframe: Tuesday August 12th, 2025 - Friday, December 19th, 2025

About Butterfly Pavilion: At Butterfly Pavilion, we transform the way people think about invertebrates. These small but mighty animals that surround us are so much more than people think. They are everywhere because everything depends on them. They are the hidden heroes of the animal kingdom. As the leader in invertebrate research, education, and conservation, Butterfly Pavilion works to foster an appreciation of these critical animals by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation. Whether it is providing unique, hands-on learning experiences in our exhibits and educational programs, conducting new research that sets the standard for zoos across the country or building innovative solutions for species and habitat conservation in countries around the world, Butterfly Pavilion is leading the way in ensuring invertebrates are protected for the future.

Looking forward, we are committed to providing the most enriching experience for our audience, being recognized as a scientific authority, and being a leading educational resource on invertebrates.

Our Core Values are a large part of who we are as an organization:

• Make Science Cool
• Love What You Do
• Go Above And Beyond
• Lead Change
• Know Your Stuff
• Be Positive
• Welcome All

These aren't just words, but words to live by here at Butterfly Pavilion.

Commitment: 12-16 hours per week for the duration of the internship. The weekly schedule is flexible to accommodate class and work schedules. Must be available for orientation on Tuesday, August 12th, 2025. Must be available for presentation of project on Wednesday, December 3rd, 2025.

Stipend: Unpaid; school credit can be earned for this internship in most cases.

Position Summary: The Digital Marketing and Social Media Intern will support the marketing and communications department in enhancing Butterfly Pavilion's digital presence. This role will involve developing and implementing social media content, managing email marketing campaigns, and supporting e-commerce initiatives. The intern will gain real-world skills in digital marketing planning and execution, content development, and project management at a nonprofit with global impact. Upon orientation completion, the Social Media Intern will work with their supervisor to develop a work plan and project outline. Interns are required to develop a term project and presentation.

Essential Functions & Responsibilities:

• Develop visual and written content for social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube) to promote animals, exhibits, events, and programs.
• Film, edit, and implement videos for social media and other marketing platforms.
• Monitor and report on social media performance and recommend strategies to expand reach and engagement.
• Assist in creating and executing email marketing campaigns.
• Segment email lists and personalize email content.
• Analyze email campaign performance and suggest improvements.
• Support e-commerce initiatives by updating product listings and managing online store content.
• Assist in developing strategies to increase online sales and improve customer experience.
• Monitor e-commerce performance metrics.
• Assist in developing materials for marketing plans, including tactics and personas.
• Utilize data to provide suggestions on marketing tactics.
• Provide miscellaneous support for needs from the marketing and communications team.
• Attending on-site events as needed.
• Meet deadlines and expectations to complete a project over the duration of the internship.
• Professionally present the project to Butterfly Pavilion team members at the end of the internship.

Key Skills Learned:

• Experience in developing and implementing creative social media content high-quality plans
• Understanding of content development for various platforms and audiences
• Increased knowledge of marketing applications and technology
• Skills in professional communication, collaboration, and project management
• Experience with email marketing platforms.
• Knowledge of the invertebrates we care for as well as the varying projects and events we conduct to run a world class non-profit organization

Qualifications:

• Creative mindset
• Driven, proactive, and resourceful team member
• Preference given if currently pursuing/completed a Bachelor's degree in Marketing, Communications, Journalism, Advertising, or related subject
• Basic knowledge of video editing using smart phone applications and/or any of these desktop applications preferred (iMovie, Premiere Pro, Final Cut Pro)
• Excellent communication skills
• Experience with taking photos and videos on a smartphone or camera

Additional Requirements:

• Equipment: Access to personal laptop or computer with internet connection is a plus, though loaner laptop can be provided if needed.
• Must have reliable transportation to and from both Butterfly Pavilion and the offsite office in Broomfield, Colorado
• Must be currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Journalism, Advertising, or related subject
• Must be available for orientation on Tuesday, August 12th, 2025
• Must be available for presentation of project on Wednesday, December 3rd, 2025

Work Environment / Physical Requirements:

While performing the responsibilities of this position, the following work environment characteristics are representative of the environment the position will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of this position. At Butterfly Pavilion, the team member is occasionally exposed to moderate to loud environmental noise for extended periods of time. While performing the responsibilities of this position, the team member is required to talk and hear. The team member is often required to sit and stand, use their hands and fingers, to handle/feel/grasp. The team member is occasionally required to reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision. The team member should be able to lift, carry and items up to 50 lbs.

Deadline for application: Open until filled.

How to Apply: Butterfly Pavilion encourages people of all backgrounds to apply for open positions and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or veteran status. Fill out the form to the right and click "Apply for this Position" to start the application process. Must submit a cover letter and resume. Please no phone calls or walk-ins. Note: An offer is contingent upon passing of a criminal background check.

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