Job Description

Mediagistic, a nationally recognized marketing agency at the forefront of the home service industry, is seeking a Digital Marketing Strategist to join our dynamic team. With over two decades of experience, Mediagistic has been a pioneer in delivering comprehensive local marketing solutions to our esteemed partners. As a full-service agency, we boast a talented workforce of 100+ individuals located in our Tampa, FL offices. We excel in providing end-to-end marketing and advertising services to businesses spanning local, regional, and national tiers.

The Digital Marketing Strategist will take charge of planning and executing our digital strategies, products, and services to propel client success and achieve the agency's growth objectives. This role holds a key strategy position within our agency, and the selected candidate will be instrumental in the ultimate performance of client programs and the improvement of campaign optimization. We are in search of individuals with experience in digital marketing and campaign strategy, ideally within local or regional advertising, and/or digital agency environments.

Our ideal candidate loves digital marketing, strategy, data, Google Analytics, and has had experience managing and executing successful digital marketing campaigns. In this position, the Digital Strategist will work cross functionally within the Digital Marketing Department to plan, execute, and optimize digital campaigns, monitor performance, and communicate results with clients. We are looking for a strategic thinker and a natural marketer looking to help grow local and regional clients. This is not a creative or execution role per se role. We have teams of designers, writers, social media, and paid search specialists to execute deliverables. This role is more focused on strategy, performance, data, team collaboration, and communication.

Our office is near USF in Tampa, and we are looking for local candidates that are open to work in the office.

Primary Responsibilities

Strategic Management and Optimization

• For new businesses development, support the sales team and conduct market analysis/rightsizings based on dealers’ budget, revenue, growth goals and market strength, and attend sales and discovery calls as needed.
• Develop onboarding documents that serve as the clients website blueprint.
• Develop, document, analyze campaign performance via monthly performance reviews, and adjust strategies to optimize key metrics (e.g., ROAS, lead volume, conversion rates).
• Proactively identify opportunities for improvement in campaign deliverables and communicate necessary changes to execution teams.
• Stay ahead of industry trends and apply innovative strategies to enhance performance.
• Perform and oversee optimizations throughout the campaign, reflecting seasonality focus and overall lead, ROAS, keyword and traffic growth.
• Conduct Renewal Rightsizings based on dealers' current campaign performance and growth opportunities, including new products or services.

Reporting & Analytics

• Utilize all Mediagistic’s tools to track, analyze and optimize campaign performance, including but not limited to Google Ads, Meta, Google Analytics, Google Tag Manager, Google Search Console, Google Business Profile Insights, SEMRush, LocalFalcon, BrightLocal, Ahrefs, and Mediagistic’s internal tech stack.
• Conduct monthly performance reviews to evaluate campaign performance, strategy effectiveness and suggest and implement updates as needed.
• Support Sales and Service teams with Ad-hoc reports and Research Requests.
• Assemble mid-campaign review (MCR) reports.

Quality Control & Performance Management

• Review and approve strategic recommendations from staff and key stakeholders to ensure they align with campaign goals and follow SEO & SEM best practices.
• Advocate for automation, efficiency tools, and process improvements to optimize workflows.
• Maintain a high level of accuracy for all projects, tasks, and work output.
• Conduct periodic Audits as requested to ensure all website and campaign deliverables are following best practices and meeting expectations.

Collaboration & Coordination

• Work with the Digital Marketing Manager to establish and refine processes, operations, and campaign performance across all accounts.
• Serve as a bridge between execution teams (paid search, social, content, design, local), account managers, and sales teams ensuring deliverables meet strategic goals.
• Collaborate with Account Managers to provide data-driven insights that support client retention and satisfaction.
• Attend client meetings at a determined cadence to review campaigns’ performance and discuss opportunities for growth.

Continuous Learning and Development

• Stay informed on industry trends and proactively identify opportunities for innovation and improvement in the fields of SEO, SEM, and Social.
• Attend webinars, workshops, and training sessions to enhance skills and knowledge in performance marketing and campaign management
• Share knowledge and best practices with team members to foster a culture of continuous improvement and innovation within the department
• Obtain Google certifications for Google Analytics, and Google Ads.

Qualifications/Requirements

• A minimum of 5 years' experience in digital marketing, accompanied by a proven history of orchestrating and executing regional and local marketing strategies.
• Confident experience working directly within Meta Ads Manager and/or Google Ads platforms, and the ability to set up ads from scratch.
• Solid comprehension of diverse digital marketing channels, including web design, content marketing, social media, SEO, SEM, and email marketing.
• Demonstrated experience consulting clients and solely managing client questions and concerns on a regular basis.
• Strong analytical prowess, coupled with a data-centric approach to decision-making.
• Demonstrated history of budget management and the delivery of outcomes within budget constraints.
• Extreme attention to detail is necessary to be successful in this position.
• Strong communication and presentation skills, with the capability to articulate intricate concepts effectively to clients and internal stakeholders with confidence.
• A passion for marketing, coupled with a creative mindset and a readiness to remain informed about the latest industry trends and technologies.
• Proficiency in utilizing digital marketing tools, analytics platforms, and marketing automation systems.
• Agency experience is a plus.
• A bachelor’s degree in marketing, business, or a related field is preferred.

Reporting Structure:

• Directly reports to the Digital Strategy Manager

Perks & Benefits

• Enhance your skill set with training from our SMEs in SEM, Social, Content, etc. (Mediagistic is a Google Premier Partner and Meta Marketing Partner)
• Improve Communication Skills (client facing position and potential to lead internal seminars on digital marketing via Mediagistic’s Blue Ribbon program)
• Two Volunteer Days in PTO package (Habitat for Humanity or any charity of your choice)
• Day off for your Birthday
• Opportunity to end Fridays at 3:30p.
• Positive Office Culture (Quality of Workplace committee to plan events and community involvement)
• Participation in SportsFest
• Continuing Education Opportunities (tuition reimbursement & paid professional certifications)
• 401K Matching
• Luxury Coffee Machines (complimentary)
• Casual Dress Code
• On-Site Personal Trainer (group workouts at office - 2x/week)
• Additional Complementary Days off (nonstandard holidays)
• Networking & Mentorship opportunities

This position is based full-time at our office in Hidden River Parkway (Fletcher & I-75).

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.

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