Job Description

Adfero is seeking a full-time Director of Digital and Paid Media with experience and deep interest in digital communications strategies to join our company. We’re looking for someone to elevate our paid media strategies across all practices and stay on the leading edge of how we communicate client messages and move public perception. We seek critical thinkers who are collaborative, ambitious, and eager to develop and grow a team of communications professionals.

In this role you will:

Lead and collaborate with team members—blending strategy, client service, and hands-on execution—to shape integrated communications strategies across:

Paid Media

• Develop and lead teams on comprehensive paid media strategies, including digital, print, and OOH components.
• Oversee campaign management and ad operations, including campaign and vendor strategy, budget management, audience targeting, and optimization.
• Collaborate with creative teams to ensure content and messaging aligns with strategy and channel best practices.
• Establish and oversee QA process to ensure campaigns are accurately set up, effectively reaching target audiences, and delivering on client goals and budgets
• Ensure campaigns are executed seamlessly, on time and on budget, while meeting or exceeding performance goals.

Insights & Performance Analytics

• Understand targeting, real-time analytics, and personalized messaging in digital advertising, programmatic and mobilization platforms
• Analyze, measure, and report on content performance and campaign outcomes, translating insights into actionable recommendations
• Oversee reporting to ensure top insights and recommendations are shared with clients clearly and with overall goals in mind
• Ensure integration between web and advertising systems
• Stay up to date on platform trends and content performance behaviors to inform future strategies

Cross-Functional Teams

• Partner with in-house creative and web teams on backend web development and content management, including implementing quality assurance measures and conversation tracking

Organic Growth & New Business Development

• Speak to paid media and digital trends and present opportunities to clients and prospects
• Collaborate with account and practice leads to identify organic growth opportunities and support new business efforts

Leadership & Development

• Manage, coach, and mentor digital and paid-media focused team members across practices, fostering professional growth and building expertise
• Promote a collaborative, innovative, and results-driven culture

Qualifications

There are many skills we consider when reviewing applications, but some things we look for include:

• 10+ years of experience in digital communications or social/paid media
• Fluent in digital media trends, strategies and best practices
• Experience on political and/or consumer campaigns or in platform sales/account reps, or ad operations a plus
• Deep understanding of ad operations and backend processes for digital advertising platforms (Google Ads, X, Meta, LinkedIn, programmatic, etc.) in order to support campaign strategy, team development and QA process.
• Proven experience managing large advertising budgets and executing multi-channel campaigns that drive impactful results
• Strong leadership skills and the desire to work in a collaborative team environment
• Strong time management skills with the ability to quickly adapt to changing priorities and issues
• A Bachelor’s degree in Communications, Advertising, Marketing or a related discipline
• A passion for our core values of teamwork, respect, growth, and responsibility

Additional Information

We are a hybrid company, working in-person in our downtown-DC office three days a week and remotely twice a week.

A sampling of our benefits includes health insurance, a 401k match, wellness and professional development stipends, bonus plans and more.

The salary range for this role is $130,000 - $180,000 annually.

Adfero is an equal opportunity employer.

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