Job Description

We are seeking a Marketing Director to drive market strategy, product lifecycle management, demand generation, and brand positioning for our water filtration products. This is a high-impact individual contributor role focused on long-term market growth, OEM partnerships, and consumer insights to influence business decisions. It is ideal for a strategic marketer with product management experience who understands the B2B2C business model collaborating with OEM partners while keeping a strong focus on end-consumer needs. The ideal candidate has a blend of strategic marketing expertise, product management acumen, and market research skills, with the ability to guide product development, positioning, and go-to-market strategies as well as who can blend data-driven insights with creative marketing initiatives to strengthen our brand in both B2B and B2C ecosystems.

Key Responsibilities

Strategic Market Planning & Business Insights

• Develop and execute a strategic marketing roadmap to drive business growth and market expansion.
• Conduct market research, competitive analysis, and customer segmentation to identify trends and opportunities in the B2B2C landscape.
• Provide data-driven insights to guide OEM marketing strategies, product positioning, and go-to-market plans.
• Collaborate with leadership to define and refine value propositions and competitive differentiation that resonate with both OEMs and end consumers.

Demand Generation & Go-to-Market Strategy

• Develop and implement multi-channel demand generation campaigns that support OEM sales efforts while building end-user brand awareness.
• Optimize digital marketing, ABM (Account-Based Marketing), content marketing, SEO, and paid media strategies to reach both business customers and consumers.
• Work with OEM partners to co-market products, develop joint campaigns, and create sales enablement materials that support their go-to-market efforts.

Brand Management & Market Positioning

• Strengthen the company's brand presence across both OEM (B2B) and end-user (B2C) segments.
• Develop compelling messaging, content, and storytelling that reinforces the company’s expertise in water filtration for both business partners and consumers.
• Ensure branding and product positioning are aligned with OEM partner needs while maintaining strong consumer appeal.

Consumer & OEM Market Insights

• Stay informed about consumer trends, industry regulations, and technological advancements in water filtration.
• Conduct consumer research, surveys, and focus groups to gather insights that inform product development and marketing.
• Develop strategies to translate consumer needs into OEM opportunities, helping OEM partners better position and sell products.

Cross-functional Collaboration & Stakeholder Engagement

• Work closely with OEM partners, sales teams, product managers, and executive leadership to align marketing with business priorities.
• Manage relationships with external agencies, research firms, and media partners to enhance marketing impact.
• Support thought leadership initiatives, including whitepapers, industry reports, and conference participation.

Qualifications & Experience

• Bachelor’s degree in marketing, Business, or a related field (Master's degree preferred).
• 10+ years of experience in strategic marketing, market research, or product marketing, preferably in water filtration, Product based, or consumer goods industries.
• Strong expertise in B2B2C marketing, OEM partnerships, and consumer insights.
• Proven track record in market analysis, go-to-market strategy, and demand generation.
• Hands-on experience with digital marketing, content strategy, and CRM/marketing automation tools.
• Ability to work independently, think strategically, and drive projects with minimal supervision.
• Strong analytical and communication skills to translate data into actionable strategies.

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