Job Description

Our global spirits brand client is looking for a strategic and results-driven Senior Brand Manager to join its NYC office and lead innovative, consumer-focused marketing initiatives that drive brand awareness and sales across U.S. markets.

This role will shape brand strategy in a highly competitive industry to expand the brand's consumer base while still remaining true to who they are by leveraging digital, social, influencer, and retail/on-premise activations.

What the Senior Brand Manager Will Do:

• Brand Strategy & Execution – Develop and implement integrated brand plans that align with business objectives and deliver measurable growth.
• Social & Influencer Marketing – Lead digital and influencer strategies to boost engagement, conversion, and brand presence.
• Omnichannel & Retail Integration – Drive merchandising and promotional programs that maximize consumer impact.
• Cross-Functional Collaboration – Work closely with PR, sales, content, and merchandising teams to ensure seamless brand alignment.
• Data-Driven Decision Making – Analyze market trends, consumer insights, and campaign performance to optimize strategies.
• Leadership & Innovation – Manage and mentor a team of 5 Marketing Managers and champion a collaborative, high-performance culture.

Senior Brand Manager Requirements:

• 7 - 10 years of marketing experience with a strong background in digital, social, and influencer strategies.
• Must have experience in the spirits / alcohol industry including a deep knowledge of the U.S. 3-tier system and trade marketing.
• Proven success in developing and executing high-impact marketing campaigns that reach new demographics and audiences.
• Skill in managing and mentoring direct reports and teams.
• Strong leadership, communication, and project management skills.
• Entrepreneurial mindset with a passion for building brands in a fast-paced environment.

Location: New York City (Hybrid: 3 days in-office, 2 remote)

*fully remote candidates or those that cannot meet this hybrid schedule will not be considered.

Reports to: Communications & Marketing Global Director

Salary: $140,000 - $160,000

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